Top 40 Radio History, Scott Shannon and Dr. Don Rose
A retrospective on the evolution of Top 40 radio formats highlights the transition from classic 1960s DJs like Dr. Don Rose to the "Morning Zoo" style popularized by Scott Shannon. The discussion details the high salaries of early radio personalities and the heavy use of sound effects, jingles, and jokes in traditional broadcasting.
scott shannon· dr. don rose· top 40 radio· morning zoo· radio jingles
00:00 Navigating the new world order from opposite ends of Gitmo Nation, it's time once again for No Agenda. It's Crackpot and Buzzkill! In the mornin'! From Gitmo Nation East in Southwest London in the Curry Terrace, I'm Adam Curry. I'm John C. DeVorek here in Silicon Valley North, also known as THE Gitmo Nation. Big thanks to Jeff Smith, THE Jeff Smith, for cutting that jingle for us. We'll have more, hopefully. You like that though, don't you? Isn't that cool? Oh, yeah, yeah, that's the way to go. We might as well go back to this style. Because nobody does that stuff anymore, except as a gag, and we might as well just do it. I bet you there's still top 40 stations out there that do the whole, Hey everybody! Let me tell you what's going on! Yeah! Hey there, JCD! How ya doin'? So, uh...
01:08 Sorry. See the problem is with you, it may just turn into the entire show. It is possible. Also known as daily source code. Not so weekly anymore. Yes. So the one thing, I mean, I think most of those top 40 shows have all deteriorated into the zoos. Well, it really started with the zoo format. I believe Scott Shannon is still doing Go back and I'm talking about you go way back into the 60s before That's right. Well, of course you had guys like dr. Don rose in the San Francisco Bay. It was a classic example of this He would have the you know, the bell he'd have the horns and the honks and he'd have a million jingles millions of jingles and tell jokes and and play top 40
01:57 And he's always telling jokes. In fact, there's one joke that I still remember him telling and I still tell this joke. Okay, you're gonna hit us with the joke? Yeah, a nun decides to, or a girl decides to go into a nunnery where there's a vow of silence, but she's allowed to say two words every year. So she joins up and she's in there, she goes in to see Mother Superior to say her two words after one year and she says, bed hard. So she goes back into the silent mode and then a year later, the whole year goes by, Mother Superior brings her in and she says her two words and she says, what's your two words? And she says, food bad.
02:48 So another whole year goes by and the Mother Superior brings her in and she says, okay, well what's your what are your two words this year? And the and the nun says I quit. Mother Superior says, well, you I doesn't surprise me. You've been doing nothing but complaining ever since you got here. Oh shit. I'm sorry. Oh my goodness. But it was just like this, you know, this That was the end of an era. And again, those DJs, you know, pre-Zoo DJs and Top 40 radio.
03:25 Back when I mean this was like pre 1970 hmm. We're making a quarter of a million or more dollars a year I mean, which is equivalent about two million dollars. I mean they were well paid the morning guys in the in the early early 80s We're doing a million. I mean, okay. Well the major market yes, and Scott Shannon is still doing a morning zoo on 95 5 PLJ I'm like that well Anyway, those days I think are pretty much over. And I don't know anybody who does a podcast that runs all the sound effects and jingles and things. I come close sometimes with a little bit of the intro jocking, but that's about it. Hey man, forget all that stuff. Guess where I was this morning? You were in Amsterdam. No. Where? I was visiting the Queen.
