43:21 Well, again, it's all going to be spiritual and hopeful and subdued. Okay, so let me get back to my point then. Now that you brought me back to that. I'm going to speed watch the game, but when the commercials come out I can stop and watch a few of them. What I'll do is I'll do it selectively. I'll speed watch the game, bang, bang, bang, bang, bang, because it turns out that as soon as the player hits the dirt, And you hit the button, they're hiking the ball again. That just happens to take about 30 seconds for them to get up, go into the huddle, set, and then hike the ball. It's about 30 seconds every play. Unless they're doing no huddle or there's a penalty, then you get all screwed up and you get back on track eventually. So when I go to the commercials, I'll just hit them and hit them and hit them. Yeah, just take a look. Just take a look. See if there's anything good there. At the split second, it looks like a big high production value because a lot of these are...
44:13 All you have to do, John, all you have to do is watch the first and the second commercial pods. After that, it doesn't matter. Yeah, you're right. I watched the first couple of first few. It was in the first half hour of the game. Exactly. Now, thank you. The thing is that I've noticed is that years back in the late 90s, the Super Bowl commercials were a big deal. It all began actually with the 1984 commercial. Apple 1984 for Apple and so the Super Bowl as from 1984 to about 19 99 we were building momentum in every year you watch the game you watch there be some really cool commercials and they win and by the end of the 90s were during the dot com boom everybody went ballistic with crazy commercials it's when you had your cat herding commercial you know all these weird and wild commercials
45:03 And then it started to go downhill after the collapse of the dot-com. So the 2001... Wait a minute, wait a minute, you missed the obvious. We had the what's up? Well that too. Which by the way didn't sell any, which didn't sell any beer. It's a famous example of a... No, no, it did not work for them. I'm talking about the talking frogs. I like that better. Oh yeah. Frogs always work. Right. Sure. Okay. Yeah. Anyway. Yeah, the WhatsApp thing was ridiculous. But anyway, the era, it started to deteriorate and over the last, I'd say the last three or four years, these ads are nothing special. There's maybe be one ad throughout the whole game that is worth watching, you know, if you wanted to. Yeah, it's played out. It used to be loaded. It's played out. It's done. The whole Super Bowl ad thing is over. You know, when we had our previous company, when it was Think New Ideas,
45:54 We had Oracle as a client and we did their Super Bowl ad. So we did the ad and there was an online component. At the time it was for, what was that crazy thing Allison had? Maybe network computers, I can't remember. But here's what happened. But we were one of the first companies to have a URL in an ad on the Super Bowl. And so we expected a lot of people to show up and hit our servers when that ad hit. So the ad rolls, you know, real dramatic, we are the world type piece. It wasn't funny, but it was beautifully made. And so people start hammering the website. And so as was kind of expected, we couldn't handle the traffic. That wasn't so bad, were it not that the error message that showed up showed about a broken ODBC connection to Microsoft SQL Server. No!
46:54 That's a good one. That was not so good. That was like, I mean, you know that one line that you get? Or like three lines on a blank page, you know, Microsoft SQL Server, whereas Oracle, the company that's supposed to be able to handle everything, who by the way, they were restarting their own server every five minutes because of a memory leak in their own web server. Those are the crazy days, man. Nothing worked. so anyway the uh... so i can't get behind that this game is not that interesting i mean it's it's it's going to be a good maybe an interesting defensive game with the pittsburgh team uh... plays like they've been playing and uh... you know you get the the uh... kurt warner who's i think one of the finest quarterbacks ever to play ever i mean you who's has ups and down career cuz he could leave he hasn't slight injuries terrible and uh... but but he's
47:54 just fun to watch when he's playing well and you know he's over the hill, he shouldn't even be playing anymore, should have been retired but whether he wins or loses this game he's got the Hall of Fame in front of him now there's no question about it so that's kind of interesting but that's it. The other thing is that Werner is also a Jesus freak like to an extreme. A Jesus freak? He's a Jesus freak, yeah. He's, uh, I mean it's ridiculous. I mean, I don't mind people being pious or having religious beliefs. None of this bothers me. But this one constantly harps on it to an extreme. I think there's actually some, and I always forget what those passages are, but there's some biblical passages that kind of forbids this. And I don't care. Gotta show it off. So I just want to go back to Davos.