35:16 And I need your help on the timeline of some of these things. And you'll probably remember better than I do. But first of all, let's just talk like some basics. TikTok, two syllable name, great name. You can't argue with TikTok. It's a great name. TikTok. It's just it's it's fabulous. It is in in essence something that no, Periscope probably should have been back in the day, but it's a video Twitter. That's what it is. It's a video Twitter. Twitter twatter. Comments are very short. You know, the time compression is amazing. I've gone viral twice on TikTok. I've been alerted to this. I installed it once and uninstalled it just to see hundreds of thousands of views of two different topics of me on Joe Rogan. And the tools that they have, this is something that we have to talk about. Back in the day,
36:13 When we were still using Dreamweaver and Frontpage. Oh, tools! We need tools for the internet! Tools, tools. Remember the tools? The tool discussion. Come on! tools. Dreamweaver is still in play. But it was Frontpage. That was the big acquisition. Frontpage was the one Microsoft... Frontpage was actually a Dynamite product. Came out in the late 90s, I think. It wasn't a Microsoft product. They bought it and ruined it. Oh, immediately. Ruined it immediately by making it so proprietary that it didn't do normal HTML editing anymore. No, it did HTM.
36:54 No, no, that was just a, it was not doing, I mean, it produced a file that had an HTM extension. But that's not what I'm talking about. Most of the editing tools for HTML, early web pages, would edit HTML. They didn't have a bunch of crazy crap that FrontPage developed that was all in the back end that only Microsoft had control of. And it became so confusing and impossible to use. I used it when it first came out. It was dynamite. And then it became a piece of crap. And it still baffles me why Microsoft allowed that to happen. So in the early days of the internet, you had to have a web host or a server and you had to know some HTML and you had to have your redball.gif and know how to do an image source equals. And then you had a domain name. I was the king of that. And that was the early days. Then we got tools, tools, everybody, tools.
37:52 And then, you know, from tools came, so we had front page and then we got Flash. Oh, everyone had the Macromedia, good old Mark Hanter. We had to have Flash. And then it was gonna be Flash! Flash took over everything! Everything was Flash, Flash, Flash, Flash, Flash's animation! And then we had JavaScript and all kinds, and then tools for the JavaScript, all kind of tool, tool, tool, tools. So if you look at TikTok, you kind of jumped over CSS. But I'm talking about the tools right now. So what was the tool for CSS? I don't know. I was gone to, right? Cascading style sheets. Okay, I'm out. I'm hiring somebody. I can't figure it out. Because front page was good. I could use front page. Front page was cool.
38:43 And maybe you baked your own tool or had a little interface or something, but that was about it. And I'll get to the tools that TikTok is using. So back in the days, actually we had AOL first, okay? Then we had the web pages, we got Frontpage, and then we got the big, you know, someone came up with these ideas like, well, we can give people their own web page space so they don't have to go out and get a web server and all that. I think maybe Geocities was probably an early example of that. And AOL gave you a free web page. Which was stupid. Right, well they let the cat out... Well what happened? Once AOL opened the gateway to the internet, what happened to AOL? Yeah, it was a mistake. A mistake. But is that the... And they didn't mean it, they didn't understand it, but this has happened consistently. Here's where I need your timeline help. So at a certain point
39:40 I think we were still messing around with, you know, with web hosts and then GeoCities came along. At a certain point, what I remember, MySpace exploded. And MySpace gave you a web space and you could... Well, yes. You have to... the progenitor, of course, was LiveJournal. Yes, but LiveJournal didn't have RSS feeds at the time, did they? I think that came later. All I know is I remember when LiveJournal came along and my favorite story of course is, that's the timeline, but my journal, the guy was offered a bunch of money for it and re-infused it. He was just a classic idiot. He was trying to keep the integrity. I'm not selling out, right? Am I right? I'm not selling out. I think he was one of those guys who think you can make billions. And he didn't. And he didn't.
40:36 And we had movable type was the blog that came up kind of like all that kind of alternative type. But then MySpace came along and that was the web for everybody because you could go crazy. You could have stuff flying around, blinking, cats, stuff jumping up and down and it was your space, your space on the internet. Everybody had the same friend, Tom. Tom got you started, you had a friend. And then your friends could connect to you. This was big. In fact, Tom Freston, my boss at the time MTV Networks, was fired And it's a fact of record, record of stated record, he was fired because he did not buy MySpace for $500 million. And of course he is laughing because what happened, MySpace got usurped by a new new thing, which was Facebook. And what did Facebook have? Facebook had the news feed.
41:36 So it was a giant leap in publishing. It was something new. It was a new thing. And later they of course had the... At first I think the early Facebook was chronological. I don't think they brought in the algo until later where they decided to, oh no, this is what you're going to see. And that cranked up Facebook even further. So Facebook gave you some some more tools tools tools tools for publishing very easily tools for liking things and sharing things and building communities These are all tools in my mind and then they gave tools to advertisers all goods of Facebook soared soared I tell you until a new player came along. Do you know the player that was endangering Facebook?
42:32 Instagram, Instagram. These people, the kids were now on Instagram. They'd shortened stuff and it was just pictures and they were going crazy and they loved it and it was very addictive and they're all in and Mark Zuckerberg went, I gotta do something, I'm gonna buy him. And he did. It was a brilliant, brilliant move, brilliant move. I agree with that and in fact I'm surprised the government allowed it but... Really? Really surprised. In the meantime, in the meantime, over on the search side, we had Lycos and AltaVista. And then these two guys came along who magically from Russia, you know, they figured it all out and they built Google and they had page rank. And this was a new way to search and AltaVista was gone within seconds. By the way, when Facebook came, what happened to MySpace? Crickets.
43:27 So this does happen in technology. New companies come in and then the old ones go away. They just disappear slowly over time, but some of it goes quite fast. AltaVista disappeared overnight the way I and Lycos and you know and they tried to do all kinds of stuff with didn't they try to package that with excite and and some other companies I mean this is all Silicon Valley lore and it's just a path littered with dead companies that are still you know are still around and eventually get bought by Verizon you know on the content side you can say the same about what's the Greek lady's name
44:06 Sorry? The Greek lady who had the very popular website that no one got paid to write for. Huffington. Huffington Post! Oh, this was the future of publishing! She was going to outdo the biggest publishers in the world. Huffington Post. Yeah, because people weren't gonna get paid. Yeah, that was a great idea. And that also got sold to Verizon. And Verizon buys up all the junk at the end of the day. Yeah, or AT&T. So then Google, Google couldn't get a network, couldn't get anything started. They couldn't do it. They tried Orcut. You know, they even went to... Which was very successful. Yes, amongst Brazilians of a certain ilk. No, that's not true. All Brazilians. All Brazilians, all right. But it wasn't good enough and they just couldn't get Americans to use it. It was Brazilians. It was great, but not great enough. And, you know, then they had
45:05 They had RSS Reader which was very, very popular. Tina remembers it, she used it. And this of course was blogs, people were subscribing to blogs. And they saw this fantastic ecosystem and said, hey let's kill that off and let's do it ourselves. And so they closed down Google Reader because they couldn't figure out how to make money off of it, I presume. And they built, was that Google Plus? Is that what they put in place of RSS Reader? The Google Reader? I don't know if it was an exact replacement. Google Plus, I think they were targeting Facebook specifically, thinking they could do it better. And of course, they have no social skills. No. And were unable to, they just couldn't do it. They just can't seem to do anything except a very few products. Right.
45:56 And then what did they buy? For I think it was one of the largest purchases ever at that point was was it a billion, two billion? YouTube. They bought YouTube. Yeah, for at the time would seem like an outrageous amount of money. Yeah. Yeah. So they were very smart. Someone was smart and they bought YouTube. Well, they kept digging. And YouTube was broadcast yourself. And what YouTube became, as we can see now, is shows you know, lots of shows, lots of copies of television. I would say the milieu of YouTube is nothing like TikTok. And they saw the writing on the wall when TikTok came along and they went, oh, Google Shorts, it's short video. But no, no, it didn't. And of course, YouTube has phenomenal algorithms that have worked very well for them for quite a long time.
47:01 You know, what kind of always stands out to me is that these companies like YouTube, for example, and all these tech companies, they've all done it. They all get into this mode, well, what this guy's, what he's doing, what he's making, he's selling moose heads? We can sell moose heads. Junk jewelry? Oh, we can sell junk jewelry. He's got a liquor store? Oh, we can do a liquor store. Yes. But the innovation left a long time ago. The innovation left Facebook when they bought Instagram. I believe, if I recall correctly, Zuckerberg in 2016 tried to buy TikTok. I think. Pretty sure that was
47:44 2015, 2016. That would have been smart if true. I think that he tried to do that and then he decided it was too expensive or didn't want to do it and now I would say it's definitely too expensive. No one can buy that. I don't think any company is quite big enough to do that. While they're all off doing chat GPT you saw how fast that went. Oh, they've got a liquor store It's called chat chat GPT. We can do chat GPT Show that the short history of the Internet by Adam Curry but what happens is there's always something better that comes along and now tick-tock came along and
48:26 and they don't know how to replicate it. But I think I've kind of figured out, I mean, so the accusation is Oh, they're tracking China. China's gonna track you. They're gonna hurt our children. Oh, it's so horrible. They're telling our children to jump in front of trains and stop eating. Now, that's also all these other social networks. That's also Instagram. That's all the same stuff. There's nothing new. But there is something different. By the way, American Airlines, as I was You know, TikTok is being banned everywhere. As we were flying back, you get free internet on American Airlines if you're a T-Mobile subscriber, which I think is very interesting. It seems like two