2:30:32 Sure, we're gonna hold it do a whole hour and we're not gonna let anyone with an opposing view talk Because it's settled. It's done The science is in that how science works? It does on NBC This baffles me. It doesn't baffle me at all They'll push anything anything they can anything I have so I'm listening around going around looking for some of the little offbeat hmm And so I ran into a podcast. That's where you can find the offbeat stuff for sure! This podcast is done by David Axelrod Oh goody, former chief of staff for Obama Now Axelrod is also campaign manager Yes, yes Par excellence He is...I don't know who does this podcast but it took me a good 15 minutes to equalize
2:31:36 One guy shouting in another. Why did you do that? Why did why did you ruin the original we could have so much fun listening to their production Because I'm not taking this chance and you grousing about okay, it was just like completely out of control Normalized it enough though is listenable Axelrod with all people Jeff Zucker who Ooh, from CNN? Yeah. Former NBC. Zuffer had a intriguing career and I didn't realize he's had cancer and heart operation and he had Bells Palsy and he's had everything and is still live. He's only a short guy 6'5", 5'6". And Dave talks about it in this podcast. This is a very good podcast people should look it up just look up Axelrod Zucker Podcast
2:32:27 I have two clips which indicate to me that either Zucker doesn't know what he's talking about or he's naive, or I don't know what. But they're very interesting because he was very successful as an executive at NBC before it took over the place in other words a low-level guy who is much better than he was when he's running things He's the one who put Leno on every night at 10. Yeah, only late nights great ruining network good work But let's listen to talk about him on, he did fix the Today Show by being one of the execs there. And I wanna play two clips from him and this one is the Two Events clip. Now there were two events that also really helped us change the dynamic at The Today Show. The OJ Simpson trial in 1995. I think we recognized early on that this was gonna be a real cultural touch point
2:33:22 And we covered it intensely and did... you know, went all in on coverage of this. Which is a theme that I would later reprise at CNN when we would go all in on the big story but the first time we ever did this was-was on the OJ Simpson trial and Charlie Gibson was the anchor of GMA and he took shots at us in-in the newspapers by saying, I can't believe how much uh... coverage about OJ Simpson they're doing and my response was well it's interesting its good and the audience wants it And then-and then the other thing that happened was the 96th election When he was at NBC and promoted the OJ Simpson trial, and NBC picked up on it the whole thing. That dribbled up to The Tonight Show with Jay Leno who was trailing David Letterman during this era
2:34:14 Leno went all in on the Simpson trial by having the dancing Edo's. Oh, yeah Yeah a whole bunch of gimmicks and crazy stuff about the thing Letterman said that he refuses to even discuss it in his monologue because it's too you know Creepy so he just stayed away from it completely Leno went all-in the way Zucker did and Leno overtook Letterman and Letterman never caught him again after that oh okay, and And my response was, well it's interesting. It's good and the audience wants it and then the next thing that happened was the 96 election
2:34:51 I'm sorry, when I was supervising the 92 election... The first one was the 92 election when i took over. I'm sorry not 96, 92 elections and that was an incredibly exciting election because there were three candidates right? Ross Perot is independent. Right! And we actually had a tremendous in with Ross Perot and so we recognized his popularity very early on and we had Ross Perot on all the time before anybody else did. And the other thing is then we would start having Bill Clinton on for these hour-long interviews, when the history of interviews with candidates was you'd have him on for five minutes, okay? We had him on for an hour and then he was uniquely qualified to do an hour. He was, but we took advantage of that. Yeah yeah.
2:35:41 Bill Clinton on for two hours. So the entire Today Show was two hours, we'd have Ross Perot on for an hour or two hours and so it was like nobody could believe that this is what The Today Show was doing but they were talking about us We were getting notices, we were relevant in a way we hadn't been And so that is how we changed up The Today Show Hmm. Interesting, so he's the one that pushed the Clinton thing sure I didn't had Ross Perot as the spoiler to take votes away from George HW would make Clinton got elected in 92. I think a lot of it had to do with this guy Zucker
2:36:21 giving these guys this much free airtime, two hours the whole show free to Clinton. He didn't pay for it? Yes but the brilliance of it is by splitting the Republican vote with Ross Perot you know he wins in both ways. He wins by helping Clinton get elected and he looks like he's unbiased because he has two opposing candidates on And I'm sure he invited George HW Bush who wouldn't do an hour! He may be 5'6", but he was smart Now, he still doesn't realize the power of television when he gives us this anecdote because he denies that all the excessive coverage of Trump had nothing to do with his election. He's got some rational ideas, some rational rationalities to it. Okay! And so let's play the other clip and when he came down the escalator and did his thing what was your reaction? So my reaction was