2 chapters across the catalog
Neuro-Linguistic Programming, Valentine's Day Donation Campaign
The hosts discuss the use of "why because" as a neuro-linguistic programming (NLP) technique, first observed in Rick Santorum's rhetoric. They also introduce a Valentine's Day promotion suggesting $214 donations based on the "donating is loving" theme.
Rick Santorum, Neuro-Linguistic Programming Techniques
The hosts analyze Rick Santorum's use of Neuro-Linguistic Programming (NLP) in his public speaking. They focus on his habit of inserting the word "why" followed immediately by "because" to lead the audience to his conclusions without allowing time for critical thought. They experiment with using the technique themselves to demonstrate its persuasive power.
