Topic: Apple Launch

1 chapters across the catalog

Reich 4.0
Episode 904 1:07:58 - 1:09:34

904: Reich 4.0

Public Relations, Product Rollouts and Analyst Briefings

The process of rolling out high-tech products involves orchestrating positive publicity through embargoed press releases and pre-briefed analysts. This system ensures that journalists have a list of approved quotes to create a "perfect storm" of favorable coverage.