No Agenda Shots YouTube Initiative and Viral Marketing
Producer Ryan Braidlove launched a PR initiative called "No Agenda Shots," creating short YouTube clips of the podcast to help the show go viral. Braidlove intends to donate 67% of any potential ad revenue back to the show while retaining 33%. The hosts discuss the importance of short, shareable content for audience growth.
ryan braidlove· no agenda shots· youtube· viral marketing· ad revenue
19:18 Our formula is this we go out we hit people in the mouth Shut up stupid slaves so we might as well go oh wait a minute I'm sorry I had one PR mention that I wanted to and this comes along with the idea of the primer show which you and I have actually discussed a lot of good ideas coming in for that and still good
19:58 Good ideas coming in at the drop, drop.io slash NAPrimer, P-R-I-M-E-R. Some good testimonials there. This is from Ryan Braidlove. I've donated in the past, was the producer that suggested the drive for three. This was the March 3rd funding drive we did. Recently started a new PR initiative for the show called No Agenda Shots. This is how you vaccinate the populace with a little shot of no agenda. The idea came from all the political emails my friends send me. I've created an account on YouTube called No Agenda Shots.
20:35 and with this the No Agenda producers have the ability to send short No Agenda clips to their friends and post them on forums, Twitter and Facebook. So far I have 12 shots posted and of course I put the link in the show notes so you can propagate those. They're short little bits and he plans on doing three every single episode from now on. Episode number one is Germany Boy. So essentially he's taking little three to six minute clips of the show which represent... Right, that's actually a skill by the way. It's a total skill to have to edit that, get the right piece out. That's really the trick, make it short. And then, and so what he's done is he's pasted the album art over the audio. And this was of us in our lederhosen with the drunken goat. That was the Germany boy episode. He says, I plan on applying for ads on YouTube.
21:24 If successful, getting an ad partnership, which is tough because they put you through some rigorous terrorism testing. I will donate 67% of all ad revenues to KnowAgenda, allowing me to keep the magic number 33%. I believe this PR initiative will create an excellent viral campaign, hopefully a source of money. We hope so too and if not just for money getting these things going viral is a big deal. You know I receive hundreds of emails between shows and a lot of it is just that it's like viral stuff you know like you know what went really viral this week the The Rent is Too Damn High party. That guy yeah. I love this guy. How come we don't have a guy like this in California? I'd vote for him immediately. We do.